At Amazon.com, we believe that innovation has the power to change the world. As we strive to become Earth's most customer-centric company, we constantly look for new ways to innovate on behalf of our different customers: individuals who shop our global websites, merchants who sell on our platform, developers who use our infrastructure to create their businesses, and creators of the books, music, films, games and other content we sell through our websites. We believe that our greatest contribution to the good of society comes directly from these core business activities.
Amazon and the Environment
At Amazon, we're constantly looking for ways to further reduce our environmental impact.
Online shopping is inherently more environmentally friendly than traditional retailing. The efficiencies of online shopping result in a greener shopping experience than traditional retailing. This study explains some of the benefits of the online shopping model.
Frustration-Free Packaging
Amazon Frustration-Free Packaging is a multi-year initiative designed to make it easier for customers to liberate products from their packages. Amazon Frustration-Free Packaging eliminates hard plastic "clamshell" cases and those annoying plastic-coated wire ties, commonly used in toy packaging.
Through the Amazon Frustration-Free Packaging Certification initiative, manufacturers can send their packaged products to our labs for free analysis and feedback on how their packaging can become Certified Frustration-Free. The program today offers over 350 best-selling items from leading brands including Mattel, Logitech, Fisher-Price, Garmin and Seventh Generation, as well as Amazon brands like Kindle and AmazonBasics.
